"Joga Bonito" is a Portuguese phrase that translates to "play beautifully" or "beautiful game" in English. This term is often associated with the style of soccer (or football, as it's known outside of North America) that is played with flair, skill, and an emphasis on the aesthetic beauty of the game.
The phrase became especially popular in the early 2000s due to a Nike advertising campaign which highlighted the beauty and artistry of soccer, featuring stars like Ronaldinho, Cristiano Ronaldo, and other football legends. The campaign was a celebration of the spirit of the game, encouraging players to express themselves and play with creativity and joy.
"Joga Bonito" is a Portuguese phrase that translates to "play beautifully" or "beautiful game" in English. It is often associated with the style of soccer (or football, as it's called in many parts of the world) that emphasizes flair, skill, and the aesthetic beauty of the game.
Who said joga bonito?
The term "Joga Bonito" became widely recognized due to a Nike advertising campaign in the mid-2000s. While the phrase itself is simply Portuguese for "play beautifully," it was popularized internationally through these Nike advertisements. The campaign highlighted the beauty, flair, and artistry of soccer and featured legendary footballers like Ronaldinho, Cristiano Ronaldo, Eric Cantona (who played the role of the campaign's charismatic presenter), and others. Although many individuals were associated with the campaign, it was not attributed to a single person as a quote. Instead, it was used as a slogan and ethos to represent the beautiful game of soccer.
What is the style of play in joga bonito?
The "Joga Bonito" style of play embodies the essence of beautiful, fluid, and artistic soccer.
Why did Pelé call it the beautiful game?
Pelé, the legendary Brazilian soccer player, often referred to soccer (football) as "the beautiful game" (or "o jogo bonito" in Portuguese). While he didn't coin the term, his association with it has given it prominence.
Joga Bonito Nike compilation
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