LH Chamber encourages shopping small, shopping local
By Jay Seidel
La Habra Journal
With all the rush for holiday shopping this time of year, one of the initiatives by the La Habra Chamber of Commerce is Shop La Habra.
The Shop La Habra and Win campaign, in its fourth season, has recorded over $1.5 million in La Habra sales receipts.
According to La Habra Chamber President Mark Sturdevant shopping local helps the community as a whole.
A portion of the sales tax money from purchases goes back to the city.
While the effort of the Chamber is to encourage shopping at all business in La Habra, there is the annual national campaign that started last Saturday to forgo the larger retailers and shop the local mom-and-pop shops within the city.
Small Business, or “Shop Small” Saturday is a relatively recent phenomenon.
The first Shop Small Saturday, which falls on the Saturday after Thanksgiving, was held in Roslindale Village, Massachusetts in 2010 as a counterpart to Black Friday.
Small Business Saturday was originally sponsored by American Express and the non-profit National Trust for Historic Preservation, but has grown to a larger national effort and has brought in other sponsors.
The initiative has been a boom for small business. Approximately $14.3 billion was spent at small businesses in 2014 according to a survey conducted by American Express.
In 2015, about 95 million shoppers supported their neighborhood businesses across the country.
One of the ideas of Shop Small Saturday is introduce, or re-introduce, consumers to local businesses that are often over shadowed by the larger and more visible big-box retailers.
The La Habra Chamber takes this concept and looks to build focus to La Habra businesses and entice consumers to look for the local retailers.
The Shop La Habra contest encourages residents to keep their receipts from any sales transaction in La Habra and turn them into the chamber for raffle tickets.
“Anyone shopping in La Habra can participate, even if you live somewhere else,” Sturdevant said knowing that outsiders can help stimulate the local economy.
Sturdevent explained that for every $25 that people spend in La Habra they will receive one free raffle ticket. Winner receives $1,000.